Thursday, November 20, 2008
SURPRISE! HAPPY BIRTHDAY AEMMP!
AEMMP RECORDS is Columbia College's student-managed, not-for-profit record company. AEMMP (Arts, Entertainment & Media Management Program) Records was founded by Irwin Steinberg, then chairman of Polygram Records, and Chuck Suber, then publisher of Down Beat magazine and director of the graduate program AEMM department.
The principal purpose of AEMMP Records is to provide a real-life, hands-on experience in the professional operation of a recording company. The company is part of the "Decision-Making: Music Business" course and is managed by graduate and qualified undergraduate students in the music business concentration. The students are required to follow established business procedures, and make business decisions for talent selection, manufacturing, distribution, promotion and marketing.
The company signs and promotes one act each year. One of the goals of this project is to demonstrate through the students' efforts the market potential of the product they have chosen to release. Two of the acts AEMMP Records has released over the years have been signed to record labels with major distribution, as a result of the students' collaborative efforts: the pop/rock band The Bad Examples, and the dance band A.T.M.
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